While the sword of Google Panda Update 2.2 is still hanging on our heads, it is time to figure out ways to play
safer and implement precautionary strategies to survive the second attack of the panda. The SEO tips which I am going to enlist may help in surviving the attack of the new update to come. The reason of nonconformity is because the policies and changes in the new Google Panda Update 2.2 is not released nor disclosed publicly.
Traffic Diversity
You must have seen traffic sources in the Google analytics tool containing traffic from search engines, referrals and direct traffic. The search engines traffic is considered to be the most priority based as SEO job is to rank website in the search monsters and compete in organic and paid results. But do you know what? Among the search engine it is now preferred that your 40% traffic should be from Google just because of the major changes which Google is doing and the impact the websites are getting due to it. So it is recommended to optimize a website 60% for other search monsters to get good, quality and unaffected traffic from search engines. The drastic rise and drop of ranks really hurt website’s traffic and conversion rates simultaneously leaving the website bleeding till it gets itself fixed for Google.
Paid search results and marketing for them is much easier way to maintain the conversion rates and keep the profits ticking. Search engine marketing (SEM) has several advantages as compared to the organic search engine optimization (SEO) which includes:
- Products are Targeted and easily exposed to online users using related keywords
- Can set a budget or pricing package for conversions and earn through online traffic
- Can promote the page or product easily which can be difficult in organic SEO
- Placement of the page in paid search result is targeted and is displayed on relevant keywords search to get most relevant traffic while in organic search results the website is visible in the most closely related keywords too.
- In SEM one can control the behavior of the visitors by creating SEO funnels and goals, providing call to action buttons and content to take action for generating leads for the website.
Measuring Success Rate Using KPIs
Google loves data and so do I now! But the content which doesn’t delivers worth or any benefit to users is what Google dislikes the most and new Panda Update will definitely strike such websites. Promotional contents and just talking about the business achievements is not going to work anymore. The solution is to focus on KPIs which are to be actionable and measuring those KPIs is the whole game. Measure the bounce rate, macro and micro conversion rates, visitor stay on website, and revenue stream are the important KPIs for the website.
Develop a Social Community
Being popular and socializing in people is another SEO strategy which can save us from the Google Panda
Update. As many people like you and hit Google +1 button provides authentication of the website and its content is quality based. It is unveiled that Google currently uses “Fire Hose” from twitter and some “Likes” from the Facebook to organize its rankings but it doesn’t totally depends on them. Building social community and getting clicks of endorsement from the community members as well as the online visitors, makes the website more outstand among competitors in Google SERPs.
Keeping fingers crossed to see the result of Google +1 button and its influence on Google rankings. Will it be equally famous as other social bookmarking and social networking buttons are or will Google play its monopoly in managing search results? This is still unanswered.
Improving User Friendliness in Accessibility
One of the biggest factor which Google is focusing since long is the user friendly website structure. The website should have error free accessibility for the users to surf the website and find the relevant information or product of their choice. Making accessibility easier for visitors will automatically will give the website more credibility, more conversions and less bounce rate which will ultimately help in Google SERPs.
Quality of Content
It is still said content is the king of all. This content quality will give you highest ranks in major search monsters but simultaneously can shut down the website from the search engines if quality and value delivery is not up to the standards. It has always been the best SEO tip to maintain content quality because ultimately due to content SEO will be successful in bringing the website in top 10 ranks.
Article by Faisal
Faisal Qureshi is a golden member of SEO Tips providing latest and top SEO Tips, SEO Guides and SEO News from past 5 years. He is working with SEO Tipss as a professional SEO, SEM and SMO editor. Apart from SEO Tipss he is a SEO Expert Writer for various articles, reviews and magazine posts. Contact Faisal on Gtalk at fasalqureshi [at] gmail.com or catch him on facebook.
Faisal has written 49 awesome articles for us at SEO Tips
View all posts by Faisal → Blog
{ 2 comments… read them below or add one }
I think social website will be the key factor. The more websites you’re branded with, the better you will rank.
I totally agree Kent and you know what as fast this social website is growing, it will definitely help in brand positioning as well in targeted customers and friends. What are your views?
Thanks
Faisal