SEO plan plays a vital role in giving the first impression of your SEO services to be offered to the clients. Developing a SEO plan is not a tough job to do as everyone is developing according to their traditional processes. But as the time and technology has change itself, simultaneously, clients are also increasing their demands to see something unique in the SEO plan which other SEO service providers don’t give.
Here are some powerful tips to construct your own SEO plan in order to make it more interesting for clients to view and shake hand to make a deal with you:
Tip 1: Pre – SEO Analysis
Pre – SEO analysis is required for every website, new or running website, because it is a must to evaluate how the website is constructed, what are the keywords being targeted, where are the backlinks created from, how much content is being used on the website and how effectively is it optimized. Initially performing this evaluation will help you in making your bases strong for creating a SEO Plan.
Tip 2: Current Website Statistics Analysis
When you are done with the Pre – SEO analysis of the website, then it’s time to conduct current website analysis to see where it stands or to evaluate the website position in the search engines. The items to be included are the home page rank, alexa rank, internal links, external links, do-follow links, no-follow links, backlinks from various search engines, indexed pages in search engines, its age, its region, content available on the website, keyword density, navigation and the website structure.
Tip 3: Competitive Keyword Analysis
This is the climax part of the SEO Plan where you conduct a research for the website and identify potential keywords to rank in the search engines. Before doing a research on the keywords, you should know the core business of the website and should know the target region to be targeted. The common tool used for keyword research is the Google Analytics and Google Insights.
Now the question arises, which keywords are to be taken into consideration? I would suggest getting hold of those keywords which have low competition, less than 10,000 global searches and less than 6000 local monthly searches. The reason is clear that these keywords would be the long tail keywords and would have more probability to attract most relevant visitors on your website who will probably be giving you a quality lead. Other than this benefit includes the efforts to rank the website on the first page for that particular long tail keyword, would be easier for an SEO.
Add those long tail keywords into the plan by making columns to educate the client regarding the importance of the keyword being suggested to him or her. Set priorities to the keywords suggested letting client know which keywords have more potential to get a lead and rankings.
Tip 4: External Analysis for Website
All set now and the only thing left is the external analysis which makes your SEO plan unique from other traditional SEO plans.
Google Insights and Alexa provide a facility of identifying the regions, towns and states from where the keyword is being searched the most. They also provide an add on which tells which age group visits the website more, their occupation and their gender. Knowing all this helps client a lot in identifying which is his or her target audience and what factors may affect in promoting services for them. Showing graphical representation is liked a lot as clients rarely need statistical data in writing instead they prefer to screen through the graphs and images which represents website and market stats very clearly.
Tip 5: Concluding with Suggestions
It is a good idea and develops a good will in clients mind if you provide him or her suggestions at the end of your SEO Plan. Suggesting improvements in the website or adding value in such a way that would benefit the client specifically helps a lot in winning the client trust and project.
Article by Faisal
Faisal Qureshi is a golden member of SEO Tips providing latest and top SEO Tips, SEO Guides and SEO News from past 5 years. He is working with SEO Tipss as a professional SEO, SEM and SMO editor. Apart from SEO Tipss he is a SEO Expert Writer for various articles, reviews and magazine posts. Contact Faisal on Gtalk at fasalqureshi [at] gmail.com or catch him on facebook.
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{ 5 comments… read them below or add one }
Hi Faisal,
Many thanks for the sharing such a valuable information. I have a question in mind that; there is product called Google Insights, and another product is called Google Trends. I would like to know the difference between both products. Because I feel to a large extent they deliver the same information. Dont you think so?
But being an SEO specialist you must know the differences.
Looking for you expert answer.
Hi Jia,
Thanks for contacting and asking a very good question. Well, as the name defines Google Trends exposes the search trends in the form of graphical trend line showing you results on the basis of the approximate trend. It gives you an idea to forecast about your selected keyword that whether the searches will grow or will decline which ultimately gives you an idea regarding the number of visitors will increase or decrease on your website.
Where as Google Insights shows the indepth detail about your keyword that the searches are done from which region, of which category do they belong to, of what age, of what state they are from, what is the percentage of searches in particular area etc. From this information, you can exactly hit your target audience and right keyword selection can be done.
I hope it helps. Thanks
Many thanks for your help.
Even if you search for ‘Google Insights’ in Wikipedia, it also says that Google insights is a service by Google similar to Google Trends. Do you agree with it?
I think more or less they both present the same information and data just in different graphical representation.
Thanks Jia for asking.
They do have more or less the same purpose but Google Insights presents an in-depth analysis as compared to Google trends. Google Insights gives much more information than Google trends. Thanks
I hope it helps.
Exactly this is what I wanted to know. Even if you go to Google trends, at the bottom it says for advanced features go to Google Insights.
Yes it definitely helps. Many thanks.