As we all know about and enjoy the new feature of Google +1, it is till yet considered to be amazing feature of Google. As an SEO, we understand the concept and logics involved behind this great button which represents the best quality information or website liked by how many users online. Today I will show you the other side of this amazing tool which seems to be so catchy but on the other hand the excessive usage of this +1 button have a very horrifying face which made me bite my nails as well.
This SEO News just broke pout yesterday when Kenneth C. Wisnefski challenged this +1 button by giving a very sensible logic about its illegal usage in SEO firms. Well that’s even opened my brain as well, that this is really true because as an SEO professional, I also provide my readers with the SEO tips for using this Google +1 button effectively. It is understood that Google +1 button is acting the same as the buttons of Facebook’s “Like” and Twitter’s “Tweet” but the difference is that, Google is preferring to facilitate the websites who gets more hits on +1 button effecting their search results visibility.
Sounds cool but it isn’t! As Google Panda was introduced to control the content farming being produced by many SEOs, simultaneously getting excessive hits on +1 button is definitely is going to be the next strategy of SEO. Right? Well there is a huge difference in getting natural hits VS the unnatural hits. I have done a bit research on this issue and found that many SEOs are really acting upon this unnatural SEO strategy of getting +1 hits to make their website more visible in the SERPs. This is called click farms in other words and many SEO firms are implementing this strategy. It made me surprised too!
It is also proved that getting clicks on +1 button on the Google ads, effects positively on the PPC (Pay Per Click) campaigns. I think Google algorithm is so clever that it does actually knows about such unnatural clicks, ultimately which effects negatively on the website for which SEO is being done. Due to unnatural clicks of Google +1 button the website may get penalty, lose reputation on the internet and even can be kicked to the last pages of search results.
I would recommend for SEOs to re-strategize their SEO plans and try to get as natural clicks as they can as natural +1 hit are of more value than click farming. Click farming is a black hat practice and I would prefer to avoid such practice while implement ting on client’s website.