Rankings and ROI are the main factors for which eCommerce businesses are live on the internet and are in a battle field to defeat each other’s to get the maximum market share from the web. As the search engines are frequently updating their algorithms, SEOs and internet marketers are still trying to keep up the pace according to the modifications because from a simple change in an algorithm, rankings and traffic gets highly affected.

We have seen the shutdown of Yahoo Site Explorer which was a merger with Microsoft Bing Webmaster Tools, highly affected the SEO tools and SEO software which were considered to be the “King of Search Engine Marketing Tools”. After the recession of these search engines marketing tools and software there were still some highly qualified SEO software left which were already prepared with Plan B to sustain their visibility on the web. Among those high quality and reliable SEO software is the “Advanced Web Ranking SEO Software“.

According to a review of Advanced Web Ranking, it is believed to be complete SEO software which unveils various features for both, who have a website and who is an SEO, to boost and trace their website rankings, linking and web analytics. Taking a ride through the features of this SEO software will amaze more as it comprises of many additional add-ons as well, which could come in handy in implementing search engine marketing strategies.

Some of the most charismatic and amazing features are listed below:

Keyword Research and Analysis Tool

Selecting the right keyword for your website is the core formula or foundations of the online business. This is the initial phase where SEOs and internet marketers have to take wise decisions before creating any marketing plan or strategies. This feature of Advanced Web Ranking Software, allows not just finding the keywords according to broad, phrase or exact match, but also helps in suggesting the most potential keywords to target for the website. This tool helps in conducting a thorough research and give ideas regarding right keyword selection. It saves the keyword research history as a project so that SEOs and internet marketers may refer back to select more suitable keywords for the website. It shares data from most popular keyword research tools like Word Tracker, Google Keyword Tool and Yahoo Search Marketing to suggest you the most accurate keyword for your online marketing efforts.

Google Analytics Insights Feature

This feature is similar to official Google Analytics tool. It allows you to trace web traffic sources, visitors’ trends, geographic insights, keywords searched by visitors, time spent on the particular web page and more in-depth analysis of the visitors landing on the website.

Complete SEO Reporting Feature

This is what every client needs to view to evaluate the website performance and the efforts done for the website rankings and generating leads in business. This feature of Advance Web Ranking, allows SEOs, to create graphical SEO reports for the clients who includes graphical representation of website rankings, analytics, and website back links created. The graphs and trend lines are mostly liked by clients and it is also proved that many clients encourage graphical reports to have a clear picture of their website performance.

Anchor Text Distribution Feature

It is necessary to keep track of the anchor texts being distributed on the web to evaluate the importance of the keywords being used in the anchor links and the link value being passed from those anchor texts. This feature allows tracking anchor texts on the web which could help in evaluating competitors anchor texts in comparison to your website anchor texts. For an individual, it also facilitates by allowing a feature that helps in comparing most powerful anchor texts as compared to the competitor from which an individual an avail maximum benefits against a specific keyword. It also adds value by providing global evaluation feature from which you have an accurate overview of all the anchor texts distributed on the web and evaluate the significance of the keywords and rankings due to them in the form of metrics.

The list of Advanced Web Ranking features goes on, which can be assessed by visiting the website directly at www.advancedwebranking.com.

It is preferable to construct SEO friendly URLs for the website as it helps in getting top ranks in the search engines against targeted keywords. As the search engine algorithms changed with time and more and more factors were added in ranking the websites, SEOs are now facing much difficulty in getting top ranks organically and getting quality traffic of visitors for their website on separate keywords.

It is now proven that search engines like usage of hyphens (-) in the URLs which makes it user friendly and search engine friendly as well. The concept of reading the URLs have changed by time in which the constant concept is the significance of keywords being used is in descending order i.e the crawlers read the URLs from left to right and give importance to the initial keyword used and decreases value while moving onwards till end of the URL.

The new concept of URL crawling is that crawlers are now more sensitive in extracting or matching the exact keyword being typed in while searching. Hyphens are considered to be as separators and crawlers deal each word separately and now also compares by making various combinations of the words related to the searched keyword in the search engine to pull up the most related website for the users. This feature of making combinations have helped SEOs in many ways due to which they are now able to target more than one keyword at a time in a web page. According to a post in Search Engine Land, it is preferred to use 3 to 5 words in a URL at maximum.

A good example would be of a keyword like “seotipss.com/Search-Engine-Top-SEO-Tips.html”. In this example, 5 words have been used to target keywords, “Top SEO Tips, Search Engine Tips, Search Engine SEO Tips and Top Search Engine Tips”. Now search engines are so much clever that whenever anyone searches for any of the keywords above, they will show the same page in the search results by matching word by word according to the search query.

It was questioned, “Will the rankings vary for the combination of keywords?” and the answer is Yes, because as mentioned above the search engine crawlers reads left to right so the keywords used in initially will be given more preference and rank those well first. For other combinations, rankings may vary for that it is advised to target those keywords from other marketing tactics like using those keywords in Meta Tile, Meta description, Meta keywords, heading tags, web content, anchor texts and building backlinks from off page strategies. In this way the rankings of the other keywords can be secured.

SEO plan plays a vital role in giving the first impression of your SEO services to be offered to the clients. Developing a SEO plan is not a tough job to do as everyone is developing according to their traditional processes. But as the time and technology has change itself, simultaneously, clients are also increasing their demands to see something unique in the SEO plan which other SEO service providers don’t give.

Here are some powerful tips to construct your own SEO plan in order to make it more interesting for clients to view and shake hand to make a deal with you:

Tip 1: Pre – SEO Analysis

Pre – SEO analysis is required for every website, new or running website, because it is a must to evaluate how the website is constructed, what are the keywords being targeted, where are the backlinks created from, how much content is being used on the website and how effectively is it optimized. Initially performing this evaluation will help you in making your bases strong for creating a SEO Plan.

Tip 2: Current Website Statistics Analysis

When you are done with the Pre – SEO analysis of the website, then it’s time to conduct current website analysis to see where it stands or to evaluate the website position in the search engines. The items to be included are the home page rank, alexa rank, internal links, external links, do-follow links, no-follow links, backlinks from various search engines, indexed pages in search engines, its age, its region, content available on the website, keyword density, navigation and the website structure.

Tip 3: Competitive Keyword Analysis

This is the climax part of the SEO Plan where you conduct a research for the website and identify potential keywords to rank in the search engines. Before doing a research on the keywords, you should know the core business of the website and should know the target region to be targeted. The common tool used for keyword research is the Google Analytics and Google Insights.

Now the question arises, which keywords are to be taken into consideration? I would suggest getting hold of those keywords which have low competition, less than 10,000 global searches and less than 6000 local monthly searches. The reason is clear that these keywords would be the long tail keywords and would have more probability to attract most relevant visitors on your website who will probably be giving you a quality lead. Other than this benefit includes the efforts to rank the website on the first page for that particular long tail keyword, would be easier for an SEO.

Add those long tail keywords into the plan by making columns to educate the client regarding the importance of the keyword being suggested to him or her. Set priorities to the keywords suggested letting client know which keywords have more potential to get a lead and rankings.

Tip 4: External Analysis for Website

All set now and the only thing left is the external analysis which makes your SEO plan unique from other traditional SEO plans.

Google Insights and Alexa provide a facility of identifying the regions, towns and states from where the keyword is being searched the most. They also provide an add on which tells which age group visits the website more, their occupation and their gender. Knowing all this helps client a lot in identifying which is his or her target audience and what factors may affect in promoting services for them. Showing graphical representation is liked a lot as clients rarely need statistical data in writing instead they prefer to screen through the graphs and images which represents website and market stats very clearly.

Tip 5: Concluding with Suggestions

It is a good idea and develops a good will in clients mind if you provide him or her suggestions at the end of your SEO Plan. Suggesting improvements in the website or adding value in such a way that would benefit the client specifically helps a lot in winning the client trust and project.

Let’s start off with our todays SEO tips, “You only get one chance to make a good first impression.” It is proved to be TRUE as landing pages are considered as the potential pages where a visitor may land directly and give you a lead or sale. The first impression of your landing page decides whether

Generating leads for a product / service oriented company is considered a must in order to grow the business and increase profit margins. Landing pages are conceptually the pages from where a website is expected to get leads or sales. Constructing and optimizing a good quality landing page is a must in getting quality leads in business which are according to the guidelines of search engines and designed to facilitate visitors.

Listed below are top 10 SEO tips to Optimize your landing page for generating quality leads:

1. First Impression is the Last Impression

It is advised that double check the punch line, web design, optimized content, call to action buttons and the placement of the images in order to retain customer attention when he or she lands on your landing page and creating an urge to buy your product or service.

The punch line is to be optimized and constructed most carefully, because from here the visitor will decide to stay on the page or leave the page. The designing and color scheming of the page should be user friendly and should provide benefits of buying your product or service.

2. Above the Fold Optimization

It is best to keep your landing page concise and make best use of call to action buttons to grasp visitor attention. If your page contains more content and it cannot be concise, then it is a good practice to optimize your landing page according to the folds. Place all the important points above the fold and try to create a need of buying by placing action buttons and texts. Moving down the fold decreases the value of the content but a visitor may give a lead even below the fold, so it is preferred to place your call to action components above and below the fold as well to give visitor an option to give a lead when he is ready.

3. Optimizing Data Gathering Forms

It is good to have visitor information as that would lead to generation of lead for the business but asking for loads of visitor information may cause visitor to leave the form empty or frustrated. It is better to ask the most relevant data from the visitor, allow them to switch among fields with tab and providing auto fill facility may cause visitor to provide its information with ease. It is best practice to place a form at a prominent position on your landing page or can make query form pop up to get visitor attention.

4. White Spaces Enhances User Experience

A search engine friendly design is where a user can easily navigate and read what is available on the website clearly. The visibility of your offerings can be enhanced by placing white spaces where required to make your products and services distinguishable easily by the visitors. White spaces have proved to enhance user experience and increase the probability of generating leads. Give you’re landing page a smooth look for visitors to easily browse through your landing page to submitting a lead.

5. Enhance Trust Rank with Testimonials

Search Engines like Google, Yahoo and Bing now prefer credibility of the website while ranking in search results. One of the SEO strategies of building a trust rank in search engines is to display testimonials on your landing pages. Testimonials will help in increasing your credibility in the minds of visitors and will become a cause of call to action feature of your website. As buyers or sellers in United States, prefer internet shopping more instead of going to the market. The brand image and clarity that what is being offered is a must for the visitors to make them confident in giving a lead from the landing page.

Welcome to another exciting post of SEOtipss.com and today I am going to unveil the secrets regarding “how to get top spot search engine rankings in year 2012?”. This myth is still left undefined due to which I have named this post “2012 SEO strategies for getting top SERPs Part1”.

As we all know that search engines, with time, change their ranking strategies in order to provide the best quality based search results to its users. In the same way, SEO which is an important part of internet marketing has to change its strategies accordingly to provide sustained higher rankings to its customers. I would like to keep it precise and simple for your clear understanding, which is the first SEO strategy for getting better SERPs and I would like to have expert views on the following SEO strategy defined.

I have figured out a SEO formula to compete in the search monsters and would like to share with dear readers to evaluate and send me their opinions:

“Useful Web Content + Good Looking Web Pages + High Quality Inbound Contents + Local Business Existence = Higher Ranks in Search Engines”

It is now very simple to grasp the flaws in a website for SEOs nowadays as there are various SEO Tools available to do the job for you.  So the first point, in my opinion is to fix the errors and groom your website to have a better look and feel of the website that has a complete structure in a sense that it provides what a user is looking for.  For a minute, consider yourself in user shoes and then evaluate the website design, structure and navigation.  A user will definitely go searching for a website that looks attractive and better in surfing. A website page that lacks, and is useless equals to “classic boring”.  With such websites it’s pretty tough to get ranks and may never achieve top rankings in the search engines.  Users will always prefer a better looking website plus a website that provides useful information to help them out in making their decision.

Now another question arises that will a better looking website do the job? The answer is No; it must be useful to the user in a sense that it should provide what it meant for without wasting time of the user. By putting good deals and discount offers related to user interest will surely work. User’s rating and opinions in the form of polls, vote’s product rating and reviews etc., are good to add in your website pages. It’s a really good way to generate traffic and get higher rankings in search engines.

Never to forget the SEO content and inbound SEO strategy application, which will surely work when potential and quality pages are constructed effectively and linked to each other, because like an advertisement if your words are catchy enough to attract customers then there is no chance that you will fail to rank high in search engines. It is due to quality content that search engines are always in a search of and fresh one.

So, be the SEO expert to get higher rankings now with 2012 SEO Strategies.

Google has launched a new algorithm which will affect less than 1% of the searches. It is a bad news for websites using too much fixed ads (adsense or others) above the content. It is a good step in making the web more clean because many websites use ads on top, and information is burried down below.

It will not affect the websites using inline ads, text ads or pop-under. Fixed ads at certain position above the fold will get penalized for sure.

It is another effort to make the web clean and provide the users with good search experience.

If your website content is hidden below ads, then you need to change it quickly because the algorithm update has been rolled out.

You can read official Google’s webmaster blog for more information.

Questions Un-Answered

After reading about this update I have some questions.

Recently, Google penalized Chrome for buying links. Now, the new algorithm update to target websites using too many ads.

Will Google Penalize Google.com?

Click To Enlarge

Why? Here’s why… You can see the screen shot and ads above the fold.

When you search for a query in Google.com, Google will display ads above the fold.

Is Google going to penalize Google.com search like Google Chrome?

Google Adsense Focus on Placing large ads on Content Rich Websites!

People usually place Adsense ads on prominent locations to earn extra revenue.

Google Adsense also encourage to use larger ad units on content rich websites.

Is Google going to change their policy of playing Breaking the rules!

Danny Sullivan also mentioned this on Search Engine Land.

As I am a subscriber and reader of www.searchengineland.com and www.searchenginewatch.com, I’ve found above the fold ads on SEW.

Click to Enlarge

You can see the screen shot that SEW is using above the folds.

I am not in any way discouraging SEW, but have a question in mind that Google is also using above the folds and Adsense encourage users to use ads on prominent places.

However, SEW content is visible not hidden by ads, but Google.com content is all hidden by ads! You can see search results are below the ads.

Using SEW practice is a green signal because you can see they are not hiding the content.

Similarly, SearchEngineLand content is visible and the ad above the fold is not hiding the original content.

Google algorithm have some confusions that pops-up in my mind.

Sites with too much ads will survice, but websites with top heavy ads may suffer!

It is annoying when you see too many ads on a website, but you will remain safe as long as you are using advertisements below or pop-ups or inline ads or pop-under ads.

Only websites using too many ads above the fold will be penalized.

It was just my 2 cents on latest algorithm update.

I would like to hear your thoughts on latest Google algorithm update. Are you safe? What do you think about above mentioned points?

Disclaimer

**I recommend using www.searchenginewatch.com and www.searchengineland.com it doesn’t mean in anyway to defame or do a bad review of any website. It is just my personal opinions as a SEO guy.

Photo Flickr

Internet has an epic importance today. In this era, you will not find a single human being who doesn’t know about the internet. Internet services have become as important as basic necessities of life e.g. food or water. One cannot imagine life without internet. Usually, internet was considered as a source of gathering information. But, nowadays, there are a lot many services other than gathering of the information. Internet marketing is rapidly growing and many businesses and individuals have benefited from it.

Evolution of internet marketing started back in 90’s. But, now it has become very common. Every business now does marketing over internet and the statistical surveys have shown that it has been responsible majorly for the high sales. Internet marketing involves business putting up advertisements of their products on various websites where buying and selling takes place. Or usually they create their own website and update the potential customers about new products, if any bargains are offered or about their business and products itself.

Internet marketing tips by many professionals have not only benefited the businesses but also to many people. Many people who are unable to travel or move around e.g. old or handicapped people can now do shopping across from across the world easily. This is known as online shopping where customers place their order or purchases an item online by just providing their credit card details. However, where it has benefited a lot, it has also created chaos. Many frauds make their fake websites and gather a lot of money online by trapping the people who believe that product or the company is real.

With more and more advancements in the computer systems and technology, internet marketing has also grown rapidly along with it. Technology is becoming hi-tech every day. Everything we possess now has technological advantages in it. For example, the Smartphones that have recently hit the market have made internet marketing easy, smooth and accessible by everyone. IPhone, Blackberry’s and Android phones have contributed a big chunk.

Nevertheless, social media have also played its vital role. We can see many ad’s on Google, Facebook, amazon.com, MySpace etc. people who want their certain items to be sold puts up an advertisements on such social websites from where a lot of potential buyers can become approachable. Many businesses nowadays have shifted their marketing strategy entirely to the internet marketing. They have completely come out of the manual conventional marketing techniques where billboards and posters were used.

Internet marketing has incomparable advantages over conventional one. The biggest and most essential advantage is the low cost. All the cost that the internet marketing strategy involves is the cost of the website developer and later on the administrators of the website. Afterwards, there is no cost. Internet services costs are also present which are not as high as compared to costs of hiring marketing specialists and a whole staff for a marketing department of a business. Although many businesses keep both conventional and internet marketing as their overall marketing strategy.

In 2012, it is expected that the internet marketing will reach new heights. The rapid increase in the popularity and the usage of internet marketing has shown signs of more advancement made to it. Many people who have still not seen internet marketing as their marketing options will be considering it now since the whole globe have become a technology lover.

Do you want to make your website URLs more likeable by the users and search engines? SEOtipss.com answers the ambiguities related to what exactly should be the URL structure of the website to make it more comfortable for the users and the search engines to understand easily and what are they going to get from the particular web page.

Directory Structured URL Example:

http://www.seotipss.com/category-name/year/post-name.html

Direct Structured URL Example:

http://www.seotipss.com/post-name.html

Today, I would recommend my dear users few SEO tips to construct or to rewrite their URLs according to both users and search engines. Recently I have received various questions asking about the preferred URLs structure, comparing directory structure and the direct structure to rank well in the SERPs.

In my opinion, it really doesn’t matters for search engines whether it is directory structure or direct structure of the URL because both are defined to direct the users and the search engine crawlers to the exact location of your web page. I will prefer to have direct URL structure because it makes the work of search engines much easy to crawl your website and to get to all of your internal pages. In this way, the crawler does not have to dig through all the pages of your website to get to the last landing page instead it jumps directly from the home page to the landing page. Keeping a direct URL structure also helps in passing page rank value of the home page to the internal pages and automatically value is given to the landing page instead of distributing the categories and year pages which will ultimately pass on less page rank value to the internal pages.

From user point of view, it is like preferred to have a directory structure to guide user to the exact category of interest and surf through all the posts to find what he or she is looking for. Users of 2012 are very clever and like direct access to the interested page where they may find everything which they are looking for. So for such users direct URL structure is preferred to promote your product and service pages to one step away from the home page. These SEO tips will help in ranking your home page well and promote your internal pages automatically in the search monsters.

Google is a name which everyone on this planet is aware of. It needs no introduction. Google is the oldest and the most enriched search engine. Google provides information on every piece of topic and shows sites that have information regarding one’s topic. It also displays images if required. Whatever type of data you need, you can get it through Google easily and smoothly. Recently, Google has announced its few modifications in its programming to enhance the visibility of its search results.

‘Mega site links’ is the name allocated by Google to its internal project that improves the programming for selecting site links. Often when you ‘google’ up something you see various site links provided by it. The site links are the links to the website’s inner pages that contain that piece of information most visited or popular. Mega site links is the improvement in the algorithm programming so that the sitelinks Google provides is more relevant and up to date. This allows the user to search effectively without hunting the whole web or website.

Moreover, Google has announced another improvement in its programming that allows the searcher to obtain images easily. Images of various types ranging from famous celebrities to campaigns to consumer products are in great demand by the people worldwide for different purposes. The ‘Image search improvements’ made by Google allows the user to find images related to their topic very smoothly through two introductions:

Improved Quality Signals

This allows the user to see the image alone with the web page or site it has been extracted from. Google says that this algorithm not only provides with the high quality images but also high quality source pages. Landing page quality is now an algorithmic signal for image search. This adds to the convenience of the user as he can now extract many other images and even the information from the source page where the image was taken from by the Google.

Spam Detection

Google says that ‘Spam detection’ prevent the user from getting trapped by the spam’s created by other unauthorized fake users on the internet. They often attach the spam with an interesting and attractive image which eventually leads to the virus of your computer system. This algorithm can easily detect such spams and warns the user not to open certain image. This can benefit a great deal to the users across the globe who are tired of such black hat techniques.

Besides this, another amazing improvement by the Google is the introduction of the Byline dates that show up the uploading and updating date of a certain piece of information. Such information can be of great advantage as it prevents the users to read or use an out dated piece of information.

Megasitelinks causes image search improvements and bylines date improvements to be more effective as it links the users to sites that have better image results and byline dates.

“Happy New Year to All of my Dear Readers”

It’s been long that I have been playing hide and seek with my dear readers of SEOTipss.com and it’s now time to get back to work with more SEO Tips which will be based on questions of various readers and SEO experts that I received.

“Is it necessary to launch multiple blogs for your website?”

It’s a very good question as many people are confused in launching one general blog with loads of various categories or launching multiple blogs

with various related categories. Well, I would prefer to have one nice blog which speaks all about the products and services of my website. But this strategy mostly works with the websites which are targeting a very large audience and have a generic product or service for all.

Seeing with a hawk eye view, multiple blogs are beneficial as well because they target multiple audience, groups, interests and regions. If your

Niche Blogs SEO Tips

website have unique product or services for every targeted groups or regions then targeting such niches is difficult with one single blog. For niche like agriculture, technology, businesses, fashion, entertainment, shopping, etc have very large audience to cater, here it is recommended to launch multiple blogs which caters specific needs and wants of the particular market.

Doing SEO for the specific niche blogs reflects unique entities targeting different market and competing for top SERPs for the specific industry. If one blog is optimized for generally, then your blog will rank for few of the keywords and get 30% traffic leaving the other 70% traffic which is a loss. According to some good SEO tips blog, I have found the answer to this question and I personally agree to it.

Let me make it more clear with an example that if you have a shop where you are selling fishes and birds, then you will show a customer of a fish a fish and customer of a bird a bird. In the SEO world, be wise and play wise with the search engines as algorithms are changing with time and we need to forecast before our website ranks starts to steer down in the SERPs.