It is seen as yet, many companies having SEOs on the job of promoting their websites; look for 
relevant websites to get back links from. It’s a conventional way or SEO Tips of getting links and it may be due to the company requirements or due to lack of SEO guides or skills that personnel has. One must always look for cut throat SEO ideas and SEO techniques to get more qualitative links from credible websites or may be from connecting people. Amazed? Well, yes it is now seen that building public and business relations is now a part of SEO Tips of 2011 in order to get good links.
Searching for relevant websites, extracting emails that may or may not work, doing a trade linking within the 2 parties is a long tiring procedure to follow and at the end you are left with bargaining for positioning of your link on that website. Well in my SEO guide, being a professional SEO isn’t to be a beggar, asking for links or bargaining but websites and businesses should link back automatically due to your work.
Why not put yourself on a slog mode. Hit sixes as much as you can by increasing the ROI of the company and getting quality back links with fewer efforts in connecting people. Let me guide you the way to search for the people for connecting that may help you in doing SEO slog for the website:
Step1: Search People
Instead of searching for relevant websites, search for relevant journalists, blog contributors, relevant community members, social networking or people with many connections in their social networks.
Step2: Following & Contributing
Following their contributions and discussions is the key to get them engaged with you and communicate. Follow wherever they may contribute to like in blogs, forums, communities, discussion boards etc. this would make a virtual connection of that person with the SEO professional.
Step3: Building Public Relation
If the SEO gets successful in communicating with the person and connected to him/her then it is easy to identify the needs and wants of that person. Building something eye catching and informative for that person who will build strong bond between both the parties then it means the target of an SEO is set and ready to be on slog mode.
Step3: Deliver the Idea
Sharing that information or page created especially for them is to be delivered; so that they visit the page offered and browses it for their concerns. Everything on the information shared should have meaning and should make sense for the person. The content being shared is to have appropriate links, keywords, and quality content.
Benefits of SEO Slog via Public Relations
- Progressive Link Building by sharing content to the connected people and requesting it to share with the social network. As many places the content will be shared, the back links will increase.
- Likes by people for the content will automatically raise ranks in search engines due to the endorsement being done by many people.
- Authentication and genuine content or information sharing is the key to success as it would gain attention by many people; brand awareness will be shared, and will be shared in the social circle.
- If the content shared is valuable for users and interesting then an SEO has just to relax and see the slogging being done i.e people would share your content automatically in social media and other network sites.
- Adding more valuable content to connected people attached links in the content will increase ranks, credibility and ROI of the main business website.
Article by Faisal
Faisal Qureshi is a golden member of SEO Tips providing latest and top SEO Tips, SEO Guides and SEO News from past 5 years. He is working with SEO Tipss as a professional SEO, SEM and SMO editor. Apart from SEO Tipss he is a SEO Expert Writer for various articles, reviews and magazine posts. Contact Faisal on Gtalk at fasalqureshi [at] gmail.com or catch him on facebook.
Faisal has written 48 awesome articles for us at SEO Tips
View all posts by Faisal → Blog
{ 7 comments… read them below or add one }
Mr. Faisal,
I have read your post, a good effort but i have a query; does it mean back links are no more worthy for website ranking?
Can you please help me out in understanding the content linking with SEO in any other post over here?
Thanks!
Cathy
Thanks Cathy for liking the post. Well, regarding your 1st query back links are still the main key factor to rank your website in top ranks but building quality links is what is the new technique.
You may refer to another post of maintaining quality of content where you may find the quality of content plus creating the link quality through content.
Thanks
Is there any difference between Directory Submission and Link Exchange, when you get link on an inner page of a site named as Links, having so many links on it with no page rank. Same as we observe while doing directory submission in any category, there too we see so many links while page has no page rank. Also I have heard that link exchange lies under Gray Hat SEO if it is 2 way. Not getting any clue what to do and how to do?
Marketing Manager
Cynthia Kunis
Nice try to spam the blog!!
What do you mean Wali? I know you are the author for this blog, but what is there in my comment that refer to spamming?
Well! when you are commenting on blogs and using your keywords in name field looks and sound like kind of Salesy and Spammy! Most of us don’t realize that when doing such act, you are actually listing your email and website in spam websites list. So, next time you even comment with Cynthia Kunis it will automatically go into spam list. Just like I saved your comments from spam folder!
Moreover, not only on this blog, but also on other blogs using Akismet for wordpress.
Thanks Faisal for helping me out in understanding the complex link between content and SEO.
Cathy!