SEO Tips By Ahmad Wali » seo keywords http://www.seotipss.com Tue, 20 Jul 2010 04:49:54 +0000 en hourly 1 http://wordpress.org/?v=3.0 Best Way to Start Your SEO Campaign http://www.seotipss.com/best-way-to-start-your-seo-campaign/ http://www.seotipss.com/best-way-to-start-your-seo-campaign/#comments Sun, 07 Feb 2010 19:39:21 +0000 Wali http://www.seotips-services.com/?p=122 I receive so many questions about how to start an SEO campaign? Where to start my SEO campaign? Some of the people already own a website and they wanted to start SEO campaign to get the desired results for their web business. You might get a lot of suggestions hire an SEO company or a freelancer to start. And if you have some knowledge about SEO and you want to do it yourself, just keep the simple points in your mind. Even you do not have to hire expensive SEO companies to do optimization on your websites, but if you have a good budget hire a good SEO.

Keep it Simple KISS SEO

When you start doing optimization do not go for big things, if you start with simple tasks first it would be very helpful. In other words, use the KISS formula to keep everything simple, some of the companies create some aggressive campaigns or some campaign which require extra; they are actually trying to get a customer.

Research Your Keywords

First of all research your keywords, what is your niche? If you have purchased the domain or you have a website already, look for your niche and keywords. Use some tools to research the keywords Google AdWords tools is best and you can also use Google Trends to see the search popularity. If you are purchasing a domain, go for keyword rich domain after defining your keywords.

Set 301 Permanent Redirect

If you are moving to a new domain set a 301 permanent redirect on your old domain, it will help you to keep the rankings. If you use 301 permanent redirect it is Google friendly and start link building on new domain. You can also set a 301 redirect on some of the keyword rich domains as well to get the advantage.

Set the Title and Description

If you have decided the keywords and domain name for your website, it is the time to set them properly on your website. The title of your website is the first thing that crawler read and it is the most important thing to rank good if you use keywords wisely. If you set up your home page title with your keywords it will help you rank good. For example, you can use “Primary Keyword – Your Company Name,” it will be a good combination.

The second most important part is the description of your website, Google show the description as a snippet in search results. Using a unique Meta description for each page can help you rank better in search engines. If you use the same keyword which was used in title can help you rank good.

Use Unique and Fresh Content

Search engines love unique and fresh content, if you want to rank high always use good content for your website. Your home page should have the relevant content and it should be 500 words long. If your content is too short, it might not be attractive do not use too long or too short content on each page.

Start Getting Good Back Links

When you start your link building campaign try to build links on good websites with high page rank. If you get a link back from a high pr page it will be good, but make sure all links are do follow. Use your keywords wisely in anchor text while doing link building, so that you get rankings with those keywords.

Set Robots.txt File

It is not necessary to have robots.txt file, but if you set up a robots.txt file it will help the old crawlers to search your website. Check for any errors in the file before you upload it your server; it will help you get more crawlers on your website.

Monitor Website and Rankings

After setting up all the things, install Google Analytics or any other tracking tool to monitor your website statistics and rankings. You can focus on things where you are getting most of your traffic. If you do everything right you will get the good rankings in a few months.

These tips will surely help you in starting your own SEO campaign if you do all the things step-by-step and keeping in mind the KISS formula, you will get good rankings. You do not need to go ahead on something else if you follow proper guidelines.

]]> http://www.seotipss.com/best-way-to-start-your-seo-campaign/feed/ 4 Targeting The Long Tail Keywords http://www.seotipss.com/targeting-the-long-tail-keywords/ http://www.seotipss.com/targeting-the-long-tail-keywords/#comments Tue, 02 Feb 2010 20:23:05 +0000 Wali http://www.seotips-services.com/?p=116 The idea of getting the keywords rank higher in search engines came into everyone minds. Number of people demand that they want their website to be on no one page of Google. However, they ask for very competitive keywords which are very high to rank and sometimes it takes a lot of time and aggressive SEO to do so. Some of the people who do not know about SEO usually want their website keywords very short and easy one to rank. The most of the new websites are difficult to rank with short keywords as compare to long ones. What is the short keyword? If you want to rank the keyword “SEO” to be top in the search engines; it might be very difficult. There are so many websites which are already on top and they have done good optimization for that particular keyword. If you are looking for some SEO company or services, you might type “SEO Services” this is also a short keyword. If you look for “Cheap SEO Services” or “Affordable SEO Services” that is the long keyword with less competition and focusing on niche market of SEO. There is a lot of difference in the short and long tail keywords; usually single word keyword is hard to rank in search engines because if you type a single word in search engines it show’s definitions and information about that particular phrase or keyword.

Long tail keywords have less competition as people don’t consider it well enough to rank, but it is lot easier to target and always bring in good traffic. If we take an example of the keyword “Advertising services” it might be very specific looking, but if we compare it with “professional advertising services USA” it is giving more information and more specific. There might be big competition with this long tail keyword, but it is lot easier to target rather than short tailed keywords. Most of the people target short keywords and ignore the potential of long tail keywords. If you define a particular niche with long tail keyword it is much easier to target and it will bring more traffic as your website will show up on first page of search engines. If you use keyword suggestion tool to get your keywords try using the long tail keywords. And if you are checking the monthly search for the long tailed keyword it might be very low, but you can get high ranking with that particular keyword.

I have a question, how many times do you type short generic keywords in search engines while searching? I never use one word or two words keywords in search engines. The other day I was looking for wordpress themes, I can just type in “wordpress themes” in Google to see the results, but I was more specific like “premium adsense wordpress themes” there is a lot of difference in both of the keywords. If you consider global searches, there are more number of searches with long tailed keywords as compare to short keywords. If you target a more specific niche and using all the keyword tools for generating keyword ideas, it will surely help you more. The best keyword suggestion tool is Google AdWords tool that is free and you can also use Google trends to check in which region there are more searches with that keyword. So which keyword are you going to target for your website?

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