It is preferable to construct SEO friendly URLs for the website as it helps in getting top ranks in the search engines against targeted keywords. As the search engine algorithms changed with time and more and more factors were added in ranking the websites, SEOs are now facing much difficulty in getting top ranks organically and getting quality traffic of visitors for their website on separate keywords.

It is now proven that search engines like usage of hyphens (-) in the URLs which makes it user friendly and search engine friendly as well. The concept of reading the URLs have changed by time in which the constant concept is the significance of keywords being used is in descending order i.e the crawlers read the URLs from left to right and give importance to the initial keyword used and decreases value while moving onwards till end of the URL.

The new concept of URL crawling is that crawlers are now more sensitive in extracting or matching the exact keyword being typed in while searching. Hyphens are considered to be as separators and crawlers deal each word separately and now also compares by making various combinations of the words related to the searched keyword in the search engine to pull up the most related website for the users. This feature of making combinations have helped SEOs in many ways due to which they are now able to target more than one keyword at a time in a web page. According to a post in Search Engine Land, it is preferred to use 3 to 5 words in a URL at maximum.

A good example would be of a keyword like “seotipss.com/Search-Engine-Top-SEO-Tips.html”. In this example, 5 words have been used to target keywords, “Top SEO Tips, Search Engine Tips, Search Engine SEO Tips and Top Search Engine Tips”. Now search engines are so much clever that whenever anyone searches for any of the keywords above, they will show the same page in the search results by matching word by word according to the search query.

It was questioned, “Will the rankings vary for the combination of keywords?” and the answer is Yes, because as mentioned above the search engine crawlers reads left to right so the keywords used in initially will be given more preference and rank those well first. For other combinations, rankings may vary for that it is advised to target those keywords from other marketing tactics like using those keywords in Meta Tile, Meta description, Meta keywords, heading tags, web content, anchor texts and building backlinks from off page strategies. In this way the rankings of the other keywords can be secured.

SEO plan plays a vital role in giving the first impression of your SEO services to be offered to the clients. Developing a SEO plan is not a tough job to do as everyone is developing according to their traditional processes. But as the time and technology has change itself, simultaneously, clients are also increasing their demands to see something unique in the SEO plan which other SEO service providers don’t give.

Here are some powerful tips to construct your own SEO plan in order to make it more interesting for clients to view and shake hand to make a deal with you:

Tip 1: Pre – SEO Analysis

Pre – SEO analysis is required for every website, new or running website, because it is a must to evaluate how the website is constructed, what are the keywords being targeted, where are the backlinks created from, how much content is being used on the website and how effectively is it optimized. Initially performing this evaluation will help you in making your bases strong for creating a SEO Plan.

Tip 2: Current Website Statistics Analysis

When you are done with the Pre – SEO analysis of the website, then it’s time to conduct current website analysis to see where it stands or to evaluate the website position in the search engines. The items to be included are the home page rank, alexa rank, internal links, external links, do-follow links, no-follow links, backlinks from various search engines, indexed pages in search engines, its age, its region, content available on the website, keyword density, navigation and the website structure.

Tip 3: Competitive Keyword Analysis

This is the climax part of the SEO Plan where you conduct a research for the website and identify potential keywords to rank in the search engines. Before doing a research on the keywords, you should know the core business of the website and should know the target region to be targeted. The common tool used for keyword research is the Google Analytics and Google Insights.

Now the question arises, which keywords are to be taken into consideration? I would suggest getting hold of those keywords which have low competition, less than 10,000 global searches and less than 6000 local monthly searches. The reason is clear that these keywords would be the long tail keywords and would have more probability to attract most relevant visitors on your website who will probably be giving you a quality lead. Other than this benefit includes the efforts to rank the website on the first page for that particular long tail keyword, would be easier for an SEO.

Add those long tail keywords into the plan by making columns to educate the client regarding the importance of the keyword being suggested to him or her. Set priorities to the keywords suggested letting client know which keywords have more potential to get a lead and rankings.

Tip 4: External Analysis for Website

All set now and the only thing left is the external analysis which makes your SEO plan unique from other traditional SEO plans.

Google Insights and Alexa provide a facility of identifying the regions, towns and states from where the keyword is being searched the most. They also provide an add on which tells which age group visits the website more, their occupation and their gender. Knowing all this helps client a lot in identifying which is his or her target audience and what factors may affect in promoting services for them. Showing graphical representation is liked a lot as clients rarely need statistical data in writing instead they prefer to screen through the graphs and images which represents website and market stats very clearly.

Tip 5: Concluding with Suggestions

It is a good idea and develops a good will in clients mind if you provide him or her suggestions at the end of your SEO Plan. Suggesting improvements in the website or adding value in such a way that would benefit the client specifically helps a lot in winning the client trust and project.

Let’s start off with our todays SEO tips, “You only get one chance to make a good first impression.” It is proved to be TRUE as landing pages are considered as the potential pages where a visitor may land directly and give you a lead or sale. The first impression of your landing page decides whether

Generating leads for a product / service oriented company is considered a must in order to grow the business and increase profit margins. Landing pages are conceptually the pages from where a website is expected to get leads or sales. Constructing and optimizing a good quality landing page is a must in getting quality leads in business which are according to the guidelines of search engines and designed to facilitate visitors.

Listed below are top 10 SEO tips to Optimize your landing page for generating quality leads:

1. First Impression is the Last Impression

It is advised that double check the punch line, web design, optimized content, call to action buttons and the placement of the images in order to retain customer attention when he or she lands on your landing page and creating an urge to buy your product or service.

The punch line is to be optimized and constructed most carefully, because from here the visitor will decide to stay on the page or leave the page. The designing and color scheming of the page should be user friendly and should provide benefits of buying your product or service.

2. Above the Fold Optimization

It is best to keep your landing page concise and make best use of call to action buttons to grasp visitor attention. If your page contains more content and it cannot be concise, then it is a good practice to optimize your landing page according to the folds. Place all the important points above the fold and try to create a need of buying by placing action buttons and texts. Moving down the fold decreases the value of the content but a visitor may give a lead even below the fold, so it is preferred to place your call to action components above and below the fold as well to give visitor an option to give a lead when he is ready.

3. Optimizing Data Gathering Forms

It is good to have visitor information as that would lead to generation of lead for the business but asking for loads of visitor information may cause visitor to leave the form empty or frustrated. It is better to ask the most relevant data from the visitor, allow them to switch among fields with tab and providing auto fill facility may cause visitor to provide its information with ease. It is best practice to place a form at a prominent position on your landing page or can make query form pop up to get visitor attention.

4. White Spaces Enhances User Experience

A search engine friendly design is where a user can easily navigate and read what is available on the website clearly. The visibility of your offerings can be enhanced by placing white spaces where required to make your products and services distinguishable easily by the visitors. White spaces have proved to enhance user experience and increase the probability of generating leads. Give you’re landing page a smooth look for visitors to easily browse through your landing page to submitting a lead.

5. Enhance Trust Rank with Testimonials

Search Engines like Google, Yahoo and Bing now prefer credibility of the website while ranking in search results. One of the SEO strategies of building a trust rank in search engines is to display testimonials on your landing pages. Testimonials will help in increasing your credibility in the minds of visitors and will become a cause of call to action feature of your website. As buyers or sellers in United States, prefer internet shopping more instead of going to the market. The brand image and clarity that what is being offered is a must for the visitors to make them confident in giving a lead from the landing page.

Welcome to another exciting post of SEOtipss.com and today I am going to unveil the secrets regarding “how to get top spot search engine rankings in year 2012?”. This myth is still left undefined due to which I have named this post “2012 SEO strategies for getting top SERPs Part1”.

As we all know that search engines, with time, change their ranking strategies in order to provide the best quality based search results to its users. In the same way, SEO which is an important part of internet marketing has to change its strategies accordingly to provide sustained higher rankings to its customers. I would like to keep it precise and simple for your clear understanding, which is the first SEO strategy for getting better SERPs and I would like to have expert views on the following SEO strategy defined.

I have figured out a SEO formula to compete in the search monsters and would like to share with dear readers to evaluate and send me their opinions:

“Useful Web Content + Good Looking Web Pages + High Quality Inbound Contents + Local Business Existence = Higher Ranks in Search Engines”

It is now very simple to grasp the flaws in a website for SEOs nowadays as there are various SEO Tools available to do the job for you.  So the first point, in my opinion is to fix the errors and groom your website to have a better look and feel of the website that has a complete structure in a sense that it provides what a user is looking for.  For a minute, consider yourself in user shoes and then evaluate the website design, structure and navigation.  A user will definitely go searching for a website that looks attractive and better in surfing. A website page that lacks, and is useless equals to “classic boring”.  With such websites it’s pretty tough to get ranks and may never achieve top rankings in the search engines.  Users will always prefer a better looking website plus a website that provides useful information to help them out in making their decision.

Now another question arises that will a better looking website do the job? The answer is No; it must be useful to the user in a sense that it should provide what it meant for without wasting time of the user. By putting good deals and discount offers related to user interest will surely work. User’s rating and opinions in the form of polls, vote’s product rating and reviews etc., are good to add in your website pages. It’s a really good way to generate traffic and get higher rankings in search engines.

Never to forget the SEO content and inbound SEO strategy application, which will surely work when potential and quality pages are constructed effectively and linked to each other, because like an advertisement if your words are catchy enough to attract customers then there is no chance that you will fail to rank high in search engines. It is due to quality content that search engines are always in a search of and fresh one.

So, be the SEO expert to get higher rankings now with 2012 SEO Strategies.

Do you want to make your website URLs more likeable by the users and search engines? SEOtipss.com answers the ambiguities related to what exactly should be the URL structure of the website to make it more comfortable for the users and the search engines to understand easily and what are they going to get from the particular web page.

Directory Structured URL Example:

http://www.seotipss.com/category-name/year/post-name.html

Direct Structured URL Example:

http://www.seotipss.com/post-name.html

Today, I would recommend my dear users few SEO tips to construct or to rewrite their URLs according to both users and search engines. Recently I have received various questions asking about the preferred URLs structure, comparing directory structure and the direct structure to rank well in the SERPs.

In my opinion, it really doesn’t matters for search engines whether it is directory structure or direct structure of the URL because both are defined to direct the users and the search engine crawlers to the exact location of your web page. I will prefer to have direct URL structure because it makes the work of search engines much easy to crawl your website and to get to all of your internal pages. In this way, the crawler does not have to dig through all the pages of your website to get to the last landing page instead it jumps directly from the home page to the landing page. Keeping a direct URL structure also helps in passing page rank value of the home page to the internal pages and automatically value is given to the landing page instead of distributing the categories and year pages which will ultimately pass on less page rank value to the internal pages.

From user point of view, it is like preferred to have a directory structure to guide user to the exact category of interest and surf through all the posts to find what he or she is looking for. Users of 2012 are very clever and like direct access to the interested page where they may find everything which they are looking for. So for such users direct URL structure is preferred to promote your product and service pages to one step away from the home page. These SEO tips will help in ranking your home page well and promote your internal pages automatically in the search monsters.

“Happy New Year to All of my Dear Readers”

It’s been long that I have been playing hide and seek with my dear readers of SEOTipss.com and it’s now time to get back to work with more SEO Tips which will be based on questions of various readers and SEO experts that I received.

“Is it necessary to launch multiple blogs for your website?”

It’s a very good question as many people are confused in launching one general blog with loads of various categories or launching multiple blogs

with various related categories. Well, I would prefer to have one nice blog which speaks all about the products and services of my website. But this strategy mostly works with the websites which are targeting a very large audience and have a generic product or service for all.

Seeing with a hawk eye view, multiple blogs are beneficial as well because they target multiple audience, groups, interests and regions. If your

Niche Blogs SEO Tips

website have unique product or services for every targeted groups or regions then targeting such niches is difficult with one single blog. For niche like agriculture, technology, businesses, fashion, entertainment, shopping, etc have very large audience to cater, here it is recommended to launch multiple blogs which caters specific needs and wants of the particular market.

Doing SEO for the specific niche blogs reflects unique entities targeting different market and competing for top SERPs for the specific industry. If one blog is optimized for generally, then your blog will rank for few of the keywords and get 30% traffic leaving the other 70% traffic which is a loss. According to some good SEO tips blog, I have found the answer to this question and I personally agree to it.

Let me make it more clear with an example that if you have a shop where you are selling fishes and birds, then you will show a customer of a fish a fish and customer of a bird a bird. In the SEO world, be wise and play wise with the search engines as algorithms are changing with time and we need to forecast before our website ranks starts to steer down in the SERPs.

Each SEO has its own tactics to follow when it comes about optimizing URLs to SEO friendly URLs. There are many blog posts that talk about how to optimize URLs to make them search engine friendly. Optimizing URLs can be of greater use to rank a website in top notch results of search monsters which gives you more and more benefit. However, today in my SEO tips, there are some points to remember that will unveil the true power of SEO friendly URLs in the internet marketing world.Risk is Good but Excessive is Dangerous

Taking risks is what a true SEO must do because without taking risks one cannot find the right URL to optimize which can help in getting ranks in SERPs. The biggest question yet to answer is when should you change your site URLs? So, the answer is, ALWAYS! Yes, it is a must to retain your URLs in a well-structured way for Bots to read easily.

SEO Tip on Dynamic URLs

The purpose of using dynamic URLs is to give your website a directory structure and using keywords or appropriate names for the URLs for the Bots to read and rank the website accordingly. A good URL is must possess few features mentioned below:

• Relevant Keywords
• User and SEO Friendly Structure
• Short Tail Keywords

Definition of friendly URL

We all make friends and we love them to be around us. Same is the case with search engines like Google, Yahoo and Bing who love friendly URLs to crawl.

How to create SEO friendly URLs:

It’s really so simple believe me. All you need to do it to open the administration panel of the website, go to the system configuration, and finally friendly URL settings. In the URL settings, you have to activate the SEO friendly URL or select “friendly extension to choose from” to optimize and write the URL yourself. The URL may now me optimized according to the website structure and keywords can easily be added in the URLs.

Incomplete URLs Or Unstructured URLs:

Each site has its own structure and is built differently that’s the reason why people prefer to have that URL which matches their site URL. The right URL is that which is according to your site’s structure and which looks better and which can be long.

Are Long Tail URLs A Better Choice?

In general if we evaluate, a URL can be as long as it could be depending upon the technical needs but in search engine rankings, it might have a different theory to target. Here it’s important to mention that some servers have their own limits but some don’t have.

Drawbacks of long tail URLs:

• They are very difficult to remember
• Search engines shortens them while displaying in search results
• Social media applications sometimes cut them off as well

It is preferable to use short tail SEO friendly URLs so that your website is as easy as piece of cake for search bots to crawl and read the whole website, index it and rank them according to the keywords being used.

It feels so tough to work with the large enterprises, and it is not an easy task for a SEO because there are many challenges that a SEO has to face, probably if there is a company website with more than 100 pages. Phew! It’s a tough job for a SEO to optimize all of the pages.

Content management system acts as a backbone for the whole content on the website. Content is king and it is always been the heart of the website because the visitors are always looking for an organized content to read and get value out of it. As an SEO, I suggest the content must be fresh, well managed and this is only possible if there is a proper content management system implemented.

Here are the 4 vital content management SEO tips for your website.

Content Management System Organizes Website

If you are a content manager then you have to make sure that you have a proper CMS installed on your system and also you must have a well organized CMS team to work with. Keep in mind the larger the content the best it will be but it will be tough to optimize as well.  It is a must that you don’t compromise on the quality of the content and it must be unique. Through effective CMS, you can easily organize the content on your pages and can easily optimize them with keywords.

Using CMS Alternatives When Required

Another interesting fact about CMS is this that it is not applicable everywhere as it is only applicable at the following places:

1. Where there is massive content for example (1000 and plus 1000 pages)
2. Where the velocity is higher for content change
3. Also if you have to change the content within minutes or hours

Implementing CMS Strategies

It must be kept in mind that implementation of content management system needs to be changed for each site. Depending on the organization needs, if your current CMS fails to do the given task, then it means you have failed and even your processes are not successfully implemented. If this is the situation then you must do the following:

1. You must train new users
2. Prepare analysis report and implement management techniques
3. Organize a support team and try to work with them as a team

Key to Success Is CMS Training

In order to implement successful content management system, avoid areas where you may face failures as they will create mental disturbance but at the same time looking at the bright side failure is the word which is not always bad because failure leads to success. It is better to do hard work once and for that you need training for effective CMS implementation. It is said that “Practice makes a man perfect”. Keep in mind to update the manuals every time when there is a modification in CMS and keep the team perfect.

Starting something new is always exciting and overwhelming. It’s more like starting a new adventure in your life which will open new ways to think about to get maximum out of the minimum.  Opening up a SEO Company is quite a tough job and you will be facing many obstacles in your way but once you have started doing it, you will be experiencing many challenges and success just like the ups and downs in life.

As a SEO, I would be recommending many SEO tips which I have experienced in my life which makes me say, “Honesty is the best thing to garb when you enter into a business” and believe me, it did work very well for me, may be it works for you as well.

Thinking Out of the Box for Business Generation:

Thinking like businessman is very much needed in this stage as ideas from everywhere can make your choice of your business development vast and nobody knows which idea really clicks you to the profitable business.  Thinking out of the box regarding new SEO tactics and strategies, open doors to many opportunities in this field.  It’s more like “When in Rome, do as the  Romans do” now replace the words “Rome” with “business” then the quotation will become as “When in business, do as the  businessmen do”.

Here are some SEO tips to run a SEO Company:

• You must learn your SEO business needs and sales requirements first.
• When signing big contracts with the companies for SEO, your main focus must be in providing them with good services.
• Your services should deliver some value to clients
• SEO Packages to offer to the clients according to the latest search engine algorithms
• Always keep this thing in your mind that a businessman is always concern with the profits.

Pursuing Good SEO Projects

Its always better to keep your relations well with the old clients which have potential to give you large profits to run your SEO Company successfully.  Getting new clients is easier however keeping them for long time is the trick, so SEO tip for today is to spend more time in keeping them active and retained instead getting a new one. It’s just like out of 100% you must be spending 70% of your time in keeping them and the rest of the time can be utilized in getting a new one.

Is your client convinced by your SEO services? Now the trick is how to keep them retained as it is simple to convince and retaining them is a tough job for a business man. Providing them with the good SEO services, does the trick. Also before signing a contract, satisfy them in a way that they must be more convinced and opt your unique SEO approach.

 Conducting Customer Survey for Creativity:

If you really want to know about the level of satisfaction of your customers then you must do a survey for that reason ask your clients specific questions regarding your SEO services. You can also make your own questions list or consult a company like “conversion rate experts “, who are expert in doing a survey. These surveys help in implementing creativity in the SEO services and can shape up SEO tips for better implementation.

Greed Is A Curse:

When starting a SEO Company, you won’t be getting profits at the earlier stages but it will rise day by day, week by week and month by month. Don’t lose your clients when they are not paying you the desired amount but keep them with you for a longer time to take them to a stage where they are inspired by your SEO services and happily pay you more. Have you ever heard of this “Slow and steady wins the race”, in the same way if you keep your self steady then you will win the race for sure.

Using mobile phones and gadgets is a trend now which has opened ways for SEOs to jump in and capture the share of the World Wide Web. SEO tips and tricks are different for mobile devices as they act totally different from the websites, unlike our desktop and laptops.

Have you ever noticed; some popular sites like facebook, twitter and other bigger websites have mobile versions? Why is that so? What the need is of created a mobile version of the website? Well, the world is coming from the websites to the cell phones. People are jumping towards the GPRS world and accessing the websites through their cell phones. So, how will an SEO caters this trend?

Here are some amazing SEO tips which can unveil some paths to think out of the box regarding optimizing your websites according to the cell phones and gadgets and it will also provide tips to stabilize your website easily to make it accessible without any halts or breaks.

Why to Opt SEO tips for Mobile Devices?

Just like increase in the popularity of mobile devices and the trend of people hoping towards mobile websites, SEO tips are becoming equally demanding today. Offices are not only based on desktop computers but the staff members are massively using iPad or tablets as they are now allowed to work from homes for remote access. According to a recent statistics provided on using iPad and other tablets in offices, more than 65% of the staff uses these tablets. Also due to the advancements of technology, new offices and old offices are now looking forward to use new devices as there are amazing office apps in these devices which make corporate life easier and accessible. But websites for such devices are worthless without SEO tips and tricks.

SEO Tips for iPad

Here are few SEO tips for iPad which are really effective and are recommended by many SEO professionals:

Knowing the Website Stats

With the statistical data of your website you would be able to know the percentage of visitors visiting your website from desktop computers, android, iPhone, iPad or tablets etc. Once you know the monthly statistical data of your website visitors, you can know the audience and the pages that they jump onto with interest. Set up Google analytical service for your website that will trace the number of visitors coming from different devices.

You can easily observe the activity of your mobile visitors, and the search keywords which are being searched the most via cell phones or gadgets. From the Google analytical service you will also know the poor results by some mobile devices visiting your website and as a SEO I would recommend to focus on those weaknesses.

Optimizing the Mobile Landing Pages

Here is another useful and highly applicable SEO tip and that is despite of working on the whole website for the mobile devices your main focus should be on the mobile landing pages of the website. Save your money and invest in optimizing the landing pages to promote them on the web to cater maximum share of the web and generate leads.

Boost up Your Social Visibility on Cell Phones and Tablets

Most of the SEOs talk about the right use of keywords for mobile SEO Strategies, well, social network devices like facebook, twitter etc, these social network sites are highly credible to search engines and on the internet via desktop or mobile devices android, iPhone, iPad or tablets.

Content Optimization Tips

The content of your website must be shared on these social network sites which should be of value and must be of unique quality. It must be easily accessible and shared to make sure that you have a safer content which can easily be shared and accessed. Confusing? content should be of the type that people get obsessed with that or in other words fell in love with it. For that reason you must have the right social network buttons like twitter, Gsoogle plus one and facebook like buttons hanging on your mobile website.

So these were a few but highly applicable and recommended SEO tips for mobile devices and tablets to get started with and I hope you enjoy reading this post.