With the changing lifestyle and fashion wear, cell phones industry is also changing its technology and features at the speed of light, bringing
business from physical existence to the web and now concision the businesses to cell phone browsers. It makes me say WOW! And on the other hand it makes me pull my hair with astonishment because it is also bringing new challenges in SEO world.
The usage of mobile is increasing day by day and so is the use of mobile browsers. The trend shows the massive mobile usage is 95% is being used for searches for various website products or services. As the mobile searches are growing in number daily, so the SEOs also have to be on their toes to be prepared to face the actual challenges to come due to these mobile searches. The audience is converting towards using the internet from their cell phones and as a SEO expert is now thinking what to do and what new SEO tips to follow. The shocking SEO news is that according to the survey 60% of the mobile users searched for concerned brands and products from the mobile internet and 49% of the mobile internet users placed an order to purchase a product. It is simply amazing news. SEO we have to jot down few SEO tips to re-plan the SEO practices to promote our websites on the mobile search engines as well.
Atheist SEO Approach for Mobiles
It is obvious that search engines will be having some criteria also to give a page rank and a SERP on the bases of pre determined criteria and
that includes website usability on cell phones, accessibility, website performance, easy navigation and screen depiction. All these factors if met within a website also called mobile site is automatically ranked in top results in the search engines. The only onsite SEO factor is to fully optimize a mobile site according to the mobile screen.
The biggest onsite challenge is when a consumer changes his cell phone because every cell phone has its own resolution, its own screen and its own display so an SEO tip is to optimize a mobile site according to the different mobile displays as it is also included in the ranking factors.
Bringing Conventional SEO Strategies into Action
Well at this time I am also wondering about what SEO strategies and SEO techniques should be implemented for doing SEO for the mobile
websites but what I can suggest is that the conventional techniques which have survived as yet should be used as a tool to promote on the mobile web world. The following are some of the SEO tips which I would recommend for doing SEO of the websites being searched from the mobile internet:
Optimizing H1 Tags and Texts
Like optimizing the onsite factor for the websites on the internet for desktop use, the mobile sites have the same criteria in optimizing the H1 tags and texts involved in the mobile sites development. The optimizing is slightly different from the computer based websites because in mobile sites, the search queries are more targeted instead of placing keywords in the texts and H1 tags.
Optimizing Meta Titles and Meta Descriptions
One of the major factors on which mobile sites are ranked in the search results in the cell phones is the optimization of the page titles and the Meta descriptions which tells crawlers that what is this website all about and what information will be available here. Placing appropriate keywords in the titles and descriptions helps a lot in ranking in top SERPs.
Developing Outbound links
Providing an outbound links to trusted brands and websites that have their own mobile sites is much beneficial and helpful in getting the link juice to get high page rank and increase rankings in search monsters.
Implementing Standardized Coding Language
Implementing simple coding for the search engine crawlers for the mobile sites is another SEO tip for ranking good in search results. HTML is well known language for coding and is considered to be the standard language to be used for coding and errors can easily be fixed and spotted in HTML coding.
Affiliating Mobile Site with Digital Newsletters
Oh WOW! According to a survey, it is unveiled that more than 20% of the mobile internet users read newsletters and promotional emails from their cell phones. So it is very important, in my opinion, to adopt a SEO strategy of linking the mobile site with the relevant newsletters to get the concerned traffic and response from them.
Predicting the Future of Mobile SEO
If you ask me, I would predict positively a huge change in SEO of mobile sites on the basis of the fact that consumers of the internet from laptops or desktops are drastically coming towards the use of internet on their cell phones and doing searches for the websites. So I would suggest for SEOs to adopt and learn SEO tips from the online available SEO guides to add value to their skills in optimizing a mobile website as well.
Article by Faisal
Faisal Qureshi is a golden member of SEO Tips providing latest and top SEO Tips, SEO Guides and SEO News from past 5 years. He is working with SEO Tipss as a professional SEO, SEM and SMO editor. Apart from SEO Tipss he is a SEO Expert Writer for various articles, reviews and magazine posts. Contact Faisal on Gtalk at fasalqureshi [at] gmail.com or catch him on facebook.
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