Most of the people are worried about Meta keywords, which keywords they use to bring on top. Google does not use keyword Meta tags in search results at all, Matt Cutts also explained and answered that this is totally useless. Meta Keywords has no value in Google; most of the people have done so much spamming through Meta keywords. There might be few search engines that still look for Meta keywords, but if you are just focusing on Google then don’t worry about Meta keywords. Google usually looks for unique and quality content in there results, you can use tags to bring the search results on top. Meta keywords are now considered as old technique to target keywords. Don’t use time on Meta keywords; just put them in Meta tags so that you can say you have the Meta keywords defined. Otherwise they are really useless for Google when someone searching for those specific keywords.
What Google Prefer?
Google do look for unique and comprehensive Meta description, it will show in search results as a snippet. It does not mean that Google does not use any Meta tags; they do use title tag and Meta description. Meta description needs to be unique and does not contain keywords separated by commas. I have seen many Meta descriptions in which people are putting keywords that they want to target. Use the one keyword describing the brand or services will help you more rather than stuffing keywords in Meta description. If you are putting too many keywords in description it would look like spam. Many people are using and targeting the same keywords, if you are putting the keywords; it won’t look unique to search engines or Google. Good Meta description is considered to be about 250 words maximum, containing the brand or services information about the website or blog. You can also explain what you website is all about, for example if you look at my blog meta description by viewing the page source, you will notice that there is no keywords stuffing just a detailed explanation what this blog is about. I have used 2 of my targeted keywords in the description in such a way that they don’t look like spam description. Keep these seo tips with you so that you can make your Meta tags more useful for targeting keywords.
Article by Ahmad Wali
Ahmad Wali is an Entrepreneur Blogger running blog network E-Wali, eBest Cars and more. He is also an SEO and Internet Marketing Ace and SEO Trainer with over 4 years of experience in the industry. Say Hello on Twitter
Ahmad has written 37 awesome articles for us at SEO Tips
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